There is an aim behind each Google search. Users are searching for something particular in Google about their problems and specific information. If you expect that your business to be searched by the users on the web, your content must be optimized for user intent. Google can identify user intention, it shows the pages in the search results that are most relevant to what the user is searching. Understanding user intention and creating content with the user’s objective in the mind is very important to boost the relevance of your web pages and improve SEO. If you want to get a large amount of relevant traffic to your website and increase conversions, learn how to make a user-intent local SEO strategy. In addition, a top-rated local SEO company will guide you properly.
Informational search queries-
In this Informational search phase, the user is attempting to collect more accurate information about a particular product or topic, but he or she is not completely ready to purchase.
Navigational search queries-
In the navigational search queries phase, the user is seeking for a particular type of content to assist him or her considering their options, but he or she is not ready to purchase. The user will look for instance for, “what is the most powerful photo editing software?”
Transactional search queries-
In the transactional search queries phase, the user is completely ready to purchase. He or She has obtained a credit card in hand to make a purchase. For example, “where can I purchase photo editing software?”
Finally, you have understood the different phases of user intention, you can observe what kinds of content that you should offer for users and what kinds of key phrases you must be optimizing your content for in order to improve the relevance of your posts and boost your top rankings. Apart from this, if you want to achieve local rankings, you need to discuss with local SEO services team to get proper guidance.